Affiliates

As a rapidly growing, Canada-focused online casino and sportsbook, Viking Luck invites publishers, streamers and marketing partners to join our affiliate program as trusted collaborators. Our approach combines competitive commissions, transparent reporting and dedicated partner care to help you monetise Canadian traffic effectively. By working with us, affiliates gain access to timely CAD payouts, promotional assets tailored for Canadian audiences and flexible partnership models that suit content creators and performance marketers alike. We support long-term growth and aim to build mutually beneficial relationships that scale with your audience and promotional ambitions.

Purpose of our Affiliate Program

Designed to create win-win relationships, the program rewards partners who drive quality, compliant traffic from Canada and other approved markets. Our goal is to provide a reliable revenue stream for affiliates while expanding our brand presence through ethical, regulated marketing activities. Partners help introduce new players and bettors, and we return that value with clear, performance-based compensation.

Who we partner with

Publishers, streamers, social media influencers and PPC marketers are all welcome. Preference is given to partners who follow Canadian advertising rules and drive organic, verified users. We encourage professional affiliates that prioritise responsible gambling messaging.

Partnership Benefits

Competitive commission plans and timely CAD payouts form the core benefits. Marketing materials are localised for Canadian audiences, including creative assets and landing pages that reflect regional preferences. A dedicated affiliate manager supports campaign setup, optimization and compliance queries, while regular promotions and seasonal campaigns increase conversion potential.

Support and resources

Onboarding includes access to banners, tracking links, promotional copy and conversion tips. Performance feedback and optimisation suggestions are provided to help partners improve ROI.

Commission Structure Concepts

Flexible commission models are available - revenue share, cost-per-acquisition (CPA) and hybrid arrangements. Revenue share rewards long-term player value, CPA offers fixed returns for new deposits, and hybrid deals combine both for risk-managed growth. Commissions are calculated in CAD where applicable and detailed in each partner agreement.

Payout cadence and thresholds

Monthly payments are standard, with net terms and minimum thresholds agreed during onboarding. CAD settlement options are available alongside crypto alternatives for partners who prefer them.

Tracking and Reporting Transparency

Real-time reporting tools provide impressions, clicks, registrations and revenue breakdowns. Our tracking platform supports reliable attribution and postback configuration for third-party networks. Regular reconciliation and an open dispute process ensure partners can verify earnings quickly and accurately.

Data access and privacy

Partner dashboards respect Canadian privacy expectations and offer exportable reports to facilitate accounting and tax compliance.

Long-term Cooperation and Growth

Scaling incentives, custom promotions and exclusive deals are offered to high-performing partners. Strategic discussions for co-branded campaigns, influencer activations and dedicated landing pages are available on request. Strong partnerships are rewarded with higher commission tiers and priority support as mutual growth targets are met.

How to join

Apply via our affiliate sign-up form to begin onboarding. Our team will review applications promptly and provide the materials and guidance needed to start promoting Viking Luck to Canadian audiences.